Rhino Rescue Project

Proactive Poaching Prevention

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About the Project

“Rhino Rescue Project… an out-of-the-box solution to an out-of-control problem.”

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We have pioneered what we believe to be one of, if not the only, proactive initiatives to combat the scourge of rhino poaching in South Africa. We believe that the only way to save the rhino is to devalue their horns from the consumer perspective. Demand in Vietnam and China is growing exponentially and without effective demand reduction there will be no way protect the rhino population going into rapid decline from 2016.

The users of rhino horn do not care about killing the animal or the death of rangers and poachers in Africa. The only way to stop them from consuming horn is to trigger health anxiety – the fear of ingesting contaminated horn. We have pioneered this technology in South Africa and provide horn treatments to owners of rhinos and public reserves.

Our mission is to offer a sustainable, cost effective defensive strategy to protect rhinos in South Africa and elsewhere from poaching. Our all-inclusive, holistic protection programme is focused largely on the devaluation of rhino horns as commodities by infusing them with an animal-friendly toxin and indelible dye as well as added security measures like microchips, tracking technology and DNA sampling and storage.

With more than 7,500 rhinos lost to poaching in South Africa since 2010, few could argue that time is running out for us to bring an iconic African species back from the brink of extinction.

“All that is needed for the forces of evil to triumph, is for enough good men to do nothing” – Edmund Burke

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Quick Links

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Recent News

RRP’s award-winning ad campaign

Early in 2015, we were given the opportunity to perform a new horn treatment procedure live via satellite for a group of 30 Vietnamese journalists. This was … [Read More...]

How to Get Involved

If you would like to help save rhinos from being poached by having their horns devalued, please click on the PayPal link located on the "How To Help" page or make a direct wire transfer using our banking details on the same page. RRP is registered with the Department of Environmental Affairs as a recognised service provider.

Contact Information

General enquiries:
rhinorescueproject@gmail.com
P.O. Box 180
Krugersdorp, Gauteng
1740
South Africa

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