On Endangered Species Day, 15 May 2015, San Diego Zoo Global highlighted the plight of rhinos everywhere with a “Rally4Rhinos” event. Rhino Rescue Project showed its support for this initiative by joining other rhino-related groups in participating in the “Stop Killing Rhinos” selfie campaign. Contributors were asked to write this message on their hands and post it to Facebook and/or Twitter along with the hashtags #StopKillingRhinos and #Rally4Rhinos. The idea was to get rhino conservation trending on social media and, boy, did it ever…! The Rally4Rhinos campaign is an ongoing initiative. To see how you can become involved, visit: http://rally4rhinos.org/