There are most certainly interested parties that would want the general public to believe this, in order to further or protect the pro-trade agenda that South Africa’s government appears to be embracing. Horn devaluation has the potential to put the current consumers off buying rhino horn and hence is a big threat to anyone looking forward to cashing in on their horn stockpiles should trade ever be legalised. The severity of this threat is evident from the fact that horn devaluation is the only poaching intervention regularly singled out for extreme scrutiny and criticism by high-level role-players, whose primary interest should be regaining control over the growing poaching crisis, instead of undermining creative anti-poaching initiatives.